Guangdong Investment Limited is the whole controlling shareholder of the Guangdong International and one of the four subsidiary companies of Guangdong Holdings Limited (GD Holdings) that are listed on The Stock Exchange of Hong Kong Limited (Stock Code: 0270). Guangdong Holdings Limited (GD Holdings) is currently the largest state-owned conglomerate of Guangdong Province operating outside mainland China. As the first mainland enterprise listed in Hong Kong, Guangdong Holdings Limited has been long impressing the public with an extraordinary red-chip image. In 1997 when the Asian Financial Crisis broke out, Guangdong Holdings Limited was restructured due to the debt crisis. With the assist of the internationally famous consulting firm McKinsey & Co and Goldman Sachs, and based on the strict legal supervision system for listed companies in Hong Kong, Guangdong Holdings Limited established a modern business management system and corporate culture of "Integrity, Honesty and Efficiency". In 2000, the restructured and reborn Guangdong Holdings Limited continued its march. From “paying debt to survive" to "operating to thrive", Guangdong Holdings Limited succeeded in starting a new undertaking in 2010. It sharply reformed itself in the aspects of strategy planning, management-control model, human resource management, income distribution and risk prevention, thus forming its structural and cultural advantages. Aiming at an orderly state-owned enterprise outside mainland China with international standards, Guangdong Holdings Limited promises to be the flagship of state-owned companies that operates in the international business environment. Guangdong International serves as a component of the urban complex section of Guangdong Holdings Limited. During the reform of Guangdong Holdings Limited, Guangdong International always keeps ahead with its strong implementation force. The hotel management company also becomes prosperous and possesses its own structural and cultural advantages with its featured service "Standardization + Differentiation + Individuation".
International Standards & Chinese Characteristics: Founded in Hong Kong and with a history of over 20 years in overseas hotel operating, Guangdong International has been in line with international standards regarding operation philosophy, product creation, market mechanism, service and standard management. On the other way, familiar with business environment in mainland China and insisting on differentiation and characteristics, Guangdong International smartly integrates international hospitality industry standards and local culture & environment. After over 10 years of accumulation of hotel management practice, Guangdong International has established a perfect combination of international standards and Chinese characteristics. Energetic and Creative Marketing System: As an internationally renowned hotel management group, Guangdong International is equipped with four must-have marketing systems, including Central Reservation System, Customer Incentive System, Member Management System and E-commerce System. Guangdong International is proud of its three-dimensional marketing & promoting network, as well as its competitiveness in terms of marketing channel developing & building and customer management. Owned Brands: Guangdong International possesses two brands by its own: Guangdong International Hotel and Guangdong Hotel, the latter of which enjoys the honor of Famous Brand in Guangdong Province. In the future Guangdong International will establish more new high-end brands with focusing on and internationalizing the mother brand. Currently Guangdong International features a full set of professional system documents, including Guangdong Hotel Administrative Manual, Guangdong Hotel Opening Manual and Guangdong Hotel Brand Standard Manual. These documents reflect the good knowledge solidification of Guangdong International and lay sound foundation for product duplication. In the meantime Guangdong International keeps extending and expanding by taking assorted elements like city, location, business area and orientation, into account. Benefiting from the considerable evaluation mentioned above, Guangdong International enjoys a vast coverage of its hotel brands throughout China. Comprehensive Quality Control System: Guangdong International believes that there is no survival, profitability or development without quality. Based on the complete ISO quality certification system, Guangdong International further builds a five-level inspection mode (Regular Inspection, Online Evaluation, Unannounced Inspection, Random Inspection and Secret Investigation) to help enhance the quality of hotel products & services. The company keeps developing the quality control system by informationized tools. Public evaluation system, online evaluation control and dynamic administration are built one by one to boost customer satisfaction. Risk Control System: Guangdong International builds a powerful 3-level risk control system, namely pre-control, mid-control and post-control. Additionally it boasts an internal controlling system to integrate the enterprise institution and process, and further moves towards informationized process, streamlined institution and institutionalized management. Security Control System: Guangdong International builds an all-around security control system in accordance with the industrial characteristics and complicacy of hotel security management. The security check ranges from the hotel management company to the member hotels, from safety director to workgroup, being carried out weekly, monthly, quarterly and half year. In such a thorough manner, no safety loophole can survive. Cost Control Strategy: Guangdong International always puts cost into the first consideration and conducts strict budget & revenue management. It offers member hotels much guidance on exploring new resources and brings the hotels the biggest economic efficiency per unit. Moreover, it sets up an enterprise monitoring system that centers on sunshine project, bidding & purchasing, contract management and relative withdrawal, as well as a SAP financial system. In such a way Guangdong International strengthens supervising its member hotels and keeps the costs down.
The team of General Managers in Guangdong International are all industry elites from both mainland China and overseas such as Hong Kong, Macau, Japan and the West. They feature great educational background and sufficient working experience at well-known hotels all over the world. Guangdong International also has a team of Chief Directors who are all with senior technical characteristics. They have enjoyed lots of achievements in hotel preparation and operation, including planning, locating, designing, project management, product development, marketing strategy, room and catering management, comprehensive budget management, quality testing, and human resource system construction, etc. Marketers in Guangdong International have spread their footprints over 28 cities in China with their strong marketing capability. And there is also a team of excellent middle managers and basic service staff who are faithful to Guangdong International and speak for Guangdong International every minute and second. They are the honorable fresh troops of Guangdong International. Talent Training System: Guangdong International features a vigorous talent training system that combines enterprise development prospects and employee career planning. From the moment the employees enter Guangdong International, they will get access to various training programs, from the beginning; introduction training, to the on-the-job training and regular security training. Whatever level they are in, say, basic/middle/senior, they receive from the flexible system particular training that fit their level. Moreover, the up-to-date Guangdong International online training academy is established to enrich the online training experience. Apart from the internal training, Guangdong International boasts abundant external training opportunities. It has lots of well respected cooperative partners including Cornell University, the Hong Kong Polytechnic University (HKPU), Tshinghua University, Shanghai Jiao Tong University (SJTU) and Nankai University (NKU). This comprehensive talent training system covers from offline to online, domestic to overseas, academic education to professional training, operation control to capital management, theory to practice. All trainers have their overall quality enhanced, vision broadened and knowledge structure improved. They take pride in working at Guangdong International.